My task for this project was to create an advertisement for a brand I like. I chose to create an ad for the clothing reselling app Depop. I used an image of Carrie Bradshaw from the tv show 'Sex and The City' because it focuses heavily on fashion. I found items similar to what Carrie was wearing in the photo on Depop and incorporated them into the ad to really showcase Depops capabilities. I truly wanted to emphasize how easy it is to use Depop to draw fashion inspiration and create ones own unique styles. I think I managed to do that with my final ad and I am very proud of it!

Here is the first draft of my Depop Ad. I was struggling with where I should put main text and how I wanted to incorporate the Depop logo. I also was trying to figure out how I could balance all of the photographs of the clothing. The type was also not how I wanted it to look. However, I think I was heading in the right direction because I ended up keeping all the elements, just reworking them all.

Here are my initial sketches for my Depop ad. I tossed around a lot of different ideas and elements I could include in my final execution. I also played with different tv shows and themes that I could include. I was also trying to figure out how much type I wanted to include and where it would work best on the ad.

here is my case study for my Depop ad. I explain the step by step of my creative process in creating my final ad. I also talk about my challenges, successes and what I would do differently in the future.